Ontario Roofing Directory
Menu

Smart Choice Roofing

Updated 2026-09-25 · 19,386 reviewed · 1,323 listed · Scored from 17 Google reviews · How we rank ›

4.0(17) 52 low data composite score See reviews on Google ✓ Google-verified
Roof RepairRoof Replacement & InstallationResidential RoofingRoof Inspection & MaintenanceRoofing ContractorSiding ContractorSkylight ContractorSheet Metal ContractorInsulation Contractor

Google-verified17 Google reviews

Smart Choice Roofing
Location
Westcliffe East, Hamilton
Services
Roof Repair, Roof Replacement & Installation, Residential Roofing
Reviews
17
Ranking
#890 in Roof Repair
Best for
Homeowners seeking personal attention from an owner-operator experienced in roof replacement.

Core details are sourced from this business's Google Business Profile (checked 2026-09-25).

What do recent reviews say?

Michael and his crew earn consistent praise for professionalism, fair pricing, and transparent communication during roof replacement work. Multiple customers note fast service, thorough cleanup, and updates with photos. However, several reports from 6-7 years ago describe quote disputes and claims that Michael demanded extra payment after signing for items originally quoted (underlayment, labor), or refused to honour agreed terms, creating friction that led customers to hire competitors instead.

Based on limited recent reviews, so treat this as low-confidence.

Recent shift: Sentiment improved markedly over time. Disputes centred in 2017-2018 reviews; all five most recent reviews (2018-2019) are five-star with praise for honesty, fair pricing, and professionalism. No new reviews since 2019.

Praised for
  • Michael praised by name for knowledge and honesty
  • fast, clean work and thorough cleanup
  • fair pricing and willingness to price-match
  • professional crew, strong communication with photos and updates
Watch-outs
  • quote disputes and last-minute price hikes after signing
  • discrepancy between quoted and delivered materials (underlayment)
  • customers felt misled on initial terms
professional-crewskilled-workmanshipcleans-up-after-jobfair-pricingtransparent-estimatepoor-communicationdelayed-project
Best for: Homeowners seeking personal attention from an owner-operator experienced in roof replacement.
Think twice if: Get any quoted inclusions (underlayment, materials) in writing before signing; historical dispute reports suggest clarity on what is covered prevents later conflicts.

What are they good at?

  • Michael's personal involvement and on-site communication
  • fair pricing with price-match willingness
  • cleanup included and documented with photos during work

Worth knowing

  • Michael is the owner and personally handles estimates and crew supervision
  • sends photos and video during work for customer review
  • includes cleanup as standard
  • offers price-matching on estimates
  • disputes centre on scope clarity in quotes from 6-7 years ago

What reviews say by service

Roof Replacement & Installation
praised for fast one-day completion and fair pricing; however, past disputes about quoted materials inclusion
Roof Repair
praised for professionalism and cleanup; limited review evidence
Roof Inspection & Maintenance
Michael conducts pre-work inspections and provides detailed proposals
Residential Roofing
core service; mixed sentiment due to historic quote disputes vs recent praise for quality

How it compares

  • Rated 4 against a 4.63 average across the 997 roof repair businesses listed here.
  • Has more Google reviews than 62% of the businesses in this directory.

How we scored this

Ranking Method
Star rating 58
Review volume 55
Review recency 0
Review sentiment 50
Profile completeness 75
Verification 0

Rating breakdown

5
12
4
1
3
0
2
0
1
4

FAQ

Does Michael provide an estimate before work starts?
Yes. He visits your home, inspects, and provides a written proposal with line-item breakdown. He offers to match other quotes.
What happens after the work is done?
Michael's crew cleans up all debris on-site. He sends photos and video during the work so you can review progress.
Will Michael honour his written quote?
Most recent reviews (5 years old and newer) report he keeps to agreed terms. Older reviews (6-7 years ago) describe disputes over quote scope, particularly underlayment and labour inclusions, so confirm all details in writing before signing.

Similar roofing contractors nearby

No more
22 low data

No more

No rating yet✓ Google-verified

Not enough recent reviews yet to synthesise a reliable sentiment read for this business.

Roof RepairRoof Inspection & MaintenanceRoofing Contractor
Urban Roofing & Consulting
81

Urban Roofing & Consulting

4.7(55)✓ Google-verified

Reviewers consistently praise Urban Roofing for fast emergency response, skilled workmanship, and thorough cleanup. Shaun's ventilation knowledge solves problems others have missed. One older complaint about months-long delays and radio silence may no longer reflect current operations. The 4-person crew moves quickly (full reshingles in 2 days), explains options clearly, and often patches damage free before major work begins. Repeat customers across residential and property management confirm reliable service.

Roof RepairFlat & Commercial RoofingRoof Replacement & Installation
PeakRoofing Co.
18 low data

PeakRoofing Co.

No rating yet

Not enough recent reviews yet to synthesise a reliable sentiment read for this business.

Roof RepairResidential RoofingRoofing Contractor

Own this business? Get featured

Own or market a business here? Ask about featured placement and advertising on this directory. Your message goes straight to the directory team.

Last updated 2026-09-25